Negotiations and sales require clear, confident, and professional communication. Using the right Business English vocabulary can help you build trust, persuade effectively, and reach better agreements.

In this article, you’ll learn key Business English words and phrases commonly used in negotiations and sales, with explanations and examples.

1. Starting a Negotiation or Sales Conversation

These phrases help you open discussions professionally.

Common phrases:

• Thank you for meeting with us today.

• We’d like to discuss the terms of our proposal.

• Our goal is to find a solution that works for both sides.

• Let’s review the key points.

Example:

Thank you for meeting with us today. We’d like to discuss the terms of our proposal and explore possible options.

2. Presenting an Offer

Clear language is essential when explaining prices, products, or conditions.

Useful vocabulary:

• offer

• proposal

• pricing

• package

• terms and conditions

Common phrases:

• We are offering…

• This package includes…

• Our proposed price is…

• The offer is valid until…

Example:

We are offering a complete service package at a competitive price.

3. Negotiating Price and Terms

These expressions help you discuss flexibility and limitations.

Key phrases:

• Is there any flexibility on the price?

• We may be able to offer a discount.

• That’s our best offer.

• This price reflects the value we provide.

Example:

We may be able to offer a discount if you place a long-term order.

4. Handling Objections

Objections are normal in sales. Respond calmly and professionally.

Useful phrases:

• I understand your concern.

• Let me explain how this benefits you.

• That’s a fair point.

• May I clarify that?

Example:

I understand your concern about the cost. Let me explain the long-term benefits.

5. Reaching an Agreement

When both sides are close to a deal, clarity is critical.

Common vocabulary:

• agreement

• contract

• terms

• conditions

• deadline

Phrases:

• We are happy to move forward.

• Let’s finalize the agreement.

• Once we agree on the terms…

• We can sign the contract by…

6. Closing the Deal

End negotiations confidently and professionally.

Useful phrases:

• We look forward to working with you.

• This sounds like a mutually beneficial agreement.

• Thank you for your cooperation.

• We’ll follow up with the next steps.

Example:

This sounds like a mutually beneficial agreement. We’ll follow up with the next steps shortly.

Final Tips for Successful Negotiations and Sales

• Focus on win-win language

• Stay polite, calm, and professional

• Avoid aggressive or emotional expressions

• Prepare key vocabulary in advance

Using the right Business English vocabulary will help you negotiate more effectively, build stronger relationships, and close deals with confidence.